Pre-Campaign Feasibility Studies

A campaign undertaken without a clear assessment of the need, ability, and willingness is a campaign in jeopardy. 我们专业的可行性研究奠定了基础,以确保最大的成功可能性.

During the feasibility study, 我们将确定和排名的顶级捐助者的前景和潜在的竞选志愿者. 然后,我们通过与潜在的主要捐助者和潜在的活动志愿者面对面的个人访问来完善支持的案例,以获得他们对活动目标和目的的见解.

At that point, 我们将通过与前受奖人的访问来确认一个活动目标,这些前受奖人将对活动的成功至关重要,同时培养捐赠者的前景. 我们的整体方法也包括评估组织在其成员中的形象,并评估捐献支持的可得性和实际可达成性.

The feasibility study serves as your roadmap for success, 我们提供了采访的总结,并将我们的发现与其他调查结果进行了比较, similar studies and campaigns. We then reveal our SWOT analysis (strengths, weaknesses, opportunities, and threats) of the prospective campaign, along with potential major donors and effective volunteer leaders. 最后提出建议,提出行动计划,包括最低活动目标.

Pre-Campaign Feasibility Studies
Capital Campaigns

Capital Campaigns

A capital campaign is a major undertaking, 需要缜密的计划和大量的时间和精力. A partnership with Pennington & Company will substantially increase your chances of success. 我们的专业知识通过300多个希腊字母组织的资本活动发展起来,已经产生了成熟的筹集资金的过程和方法.

我们在确保项目各方按时、高质量地完成项目中发挥了不可估量的作用, 我们在实地努力补充有限的志愿者人力也是如此. 我们专注于活动目标和策略,以确保您的筹款需求得到满足,这来自于我们在应对挑战方面的丰富经验,并使活动始终保持成功.

我们严肃的方法不仅可以帮助您制定活动计划和组织结构, but also provides in-the-trenches services and results. We help design and produce campaign promotional material; identify, recruit, and train campaign leadership; and identify top donor prospects. 但当我们与你们的人——你们的潜在捐助者打交道时,个人接触仍在继续. We personally solicit leadership and top donor prospects, arrange solicitation of mid-level donor prospects, 并组织和实施一个直接邮寄活动的剩余成员. The approach is top-to-bottom, and allows everyone a chance to give.

Data Mining & Prospect Research

你在竞选中筹集的80%的资金通常只来自20%的捐赠者. Assuming 1,000 alumni and a 25% participation rate in the campaign, 这意味着你的大部分钱将来自前50名贡献者. 更进一步,你的前10大礼物可能相当于你活动的50%左右.

这么多的竞选资金是由这么少的人提供的, 及早确定那些对竞选影响最大的支持者是至关重要的. Pennington & 公司将带来我们的数据挖掘和前景研究资源,帮助您识别关键的校友谁将最大化您的活动的结果.

groundbreaking
TRaver

“彭宁顿组织在我们最近的筹款活动中取得了压倒性的成功. Initially targeting $700,000, we just passed the $1,200,000 mark in dollars raised—and donations are still coming. 彭宁顿的亚伦·帕克是有计划的人,他的计划成功了. I am available as a future reference should one ever be needed.

彭宁顿达到或超过了每一个承诺的目标,并在筹款结束时继续支持我们的努力! Great company!"

Tom Raver

Treasurer | Alpha Gamma Rho University - University of Maryland

More Testimonials
DG SMU Breaking Group

Annual Campaigns

年度活动是一个组织筹款计划的重要组成部分. As the backbone of your development efforts, the annual campaign is more than just a steady flow of funding; it also secures new donors, 在你一贯的支持者中培养定期捐赠的习惯,并促使他们更多地参与.

Pennington & 公司将帮助您仔细规划和执行您的年度活动, 从开发创意主题和引人注目的信息到管理时间表和时间表,使您的程序以互补和无缝的方式工作. Our services help you to better steward your alumni; keeping donors feeling good about your organization and the impact you are making.

Gift Management

一个成功的资金活动或年度活动将意味着各种大小的礼物都需要处理. 彭宁顿公司可以管理您的礼物的收集和处理, 同时在定期付款到期时提醒捐款人,并表彰那些在您的资金活动或年度活动中捐款的人.

One of the most important, 但是,在任何筹款活动中,经常被忽视的因素是实际的捐款收集和处理. Time and time again, 我们从潜在的捐助者那里听到,他们对一个组织的支持最小化的一个关键原因是由于缺乏对他们过去的捐赠的适当承认. Pennington & 公司提供后台支持,及时收取和存入捐款, secure and auditable manner, taking the burden off of the shoulders of volunteers. We will craft and distribute the acknowledgement letter, 并在定期或预定的认捐到期时向捐助方提供提醒.

AEPI Ga Tech (3)
mobile-fundraising

Peer-to-Peer Fundraising

Peer-to-Peer fundraising perfected with simple, straightforward pricing. Pennington的客户可以使用整洁的管理控件在几分钟内快速建立在线众筹活动.

  • Securely raise money for capital, annual, and memorial campaigns, challenge gifts, housing, scholarship endowments, days-of-giving, chapter events and more.
  • Offer one-time gifts, pledges, or pledge now pay later options.
  • 管理从高尔夫锦标赛到虚拟事件的所有事件注册, ribbon-cutting ceremonies, and galas.  
  • Save time with automated asks, real-time insights, and reporting.
  • Integrates with more than 1,500 apps to ensure accurate record keeping
  • Own your donor and fundraising data.